My Resumé

Nova Southeastern University – EMSA Central Admin Student Marketing | Fort Lauderdale, FL
Marketing Administrative Assistant Intern | January 2025 – Present

• Guaranteed creative projects to stay on schedule and meet deadlines, coordinating timelines across multiple stakeholders.
• Collaborated with student designers to develop engaging print and digital content, including brochures, posters, and social media materials, while adhering to project requirements and brand guidelines.
• Applied process improvement methodology and understanding of the marketing industry to document and streamline existing procedures in detail.

American Society for Quality (ASQ) Southeast Florida Student Branch | Fort Lauderdale, FL
Vice Chair cum Marketing Coordinator | January 2024 – Present

• Represented the organization in collaboration with college students, faculty, and industry professionals, fostering connections and increasing engagement with ASQ initiatives.
• Launch professional development events, bridging the gap between academia and industry for students, alumni, and young professionals.
• Performed duties beyond the typical scope of a Vice Chair to ensure operational success, headed marketing efforts by designing promotional materials for events and implementing outreach strategies, increasing event attendance by 30%.

Nova Southeastern University – EMSA Central Admin Student Marketing | Fort Lauderdale, FL
Senior Student Graphic Designer | September 2023 – December 2024

• Designed brand marks and promotional materials for university-wide events, completing projects three times faster than previous averages, enabling the department to improve resource utilization.
• Streamlined the design process to ensure the highest quality of deliverables and brand consistency.
• Mentored junior student designers to unlock their potential using graphic design tools, creativity, critical thinking, and problem-solving skills, enabling them to own and work on projects from start to finish.

Broward College – Seahawk Marketplace | Fort Lauderdale, FL
Assistant to Food Pantry Manager | August 2022 – August 2023

• Designed marketing materials and managed the Instagram account, increasing student awareness.
• Oversaw inventory management and food distribution for over 4,000 visits monthly.
• Assigned and trained volunteers, ensuring smooth daily operations.

Group C – Climax Creatology Agency and Wizard Production House | HCMC, Vietnam
Chief Operating Officer (Full-time and then Remote) | July 2021 – June 2023

• Spearheaded process improvements to transition the company to a hybrid workplace model, achieving seamless operational continuity, increased productivity, and a 50% reduction in turnover.
• Designed and executed data-driven strategic initiatives, utilizing diagnostic analyses to optimize resource allocation and pricing strategy, proposing reimbursement mechanisms, and forecasting business growth.

Digital Production Director cum Chief Experience Officer (CXO) | December 2019 – July 2021

• Accompanied brands to provide strategic collaboration to implement tailored yet customer-centric digital advertising campaigns, demonstrating expertise in understanding stakeholder needs, consumer behavior, and market dynamics.
• Applied knowledge of regulatory requirements and compliance to ensure branding and marketing campaigns adhered to governing laws in specific industries and contexts such as healthcare, dairy, and F&B.
• Improved quality and operational efficiency of digital marketing materials creation through data-driven methodologies such as evidence-based production planning and resource management.

Art Director to Senior Art Director cum Director of Design | March 2008 – September 2017

• Specialized in user experience design, managed over 25 projects annually, and addressed and leveraged art trends and user behavior insights to meet customers’ demands and communications strategies.
• Led branding and interface design initiatives to craft compelling value brand stories and highlight products in the market.
• Directed a team of 6–8 creatives to deliver high-quality materials while maintaining a turnover rate of under 10%, reflecting strong leadership and team management skills.

LantaBrand | HCMC, Vietnam
Brand Graphic Designer | August 2006 – June 2007

• Designed logos, corporate identities, and advertising materials for ten brands in 11 months.
• Created proposal decks and presented creative concepts to clients.

Nova Southeastern University, EMSAA Central Admin – Student Marketing | Fort Lauderdale, FL
Marketing Materials Cycle Time Reduction – Proof 1 Creation Process | July 2024 – November 2024

• Identified inefficiencies in the process, leading to delays in project timelines.
• Recorded, consolidated, and conducted baseline and post-improvement data analysis, Six Sigma quality control tools, hypothesis testing tools, and root cause analysis using Fishbone Diagrams and 5 Whys, implemented a brainstorming procedure with AI, and built a design materials library and training repository.
• Achieved a 10% reduction in cycle time within four weeks, improved collaboration, and created SOPs for long-term control.